Gilbert, Arizona · Trade contractors nationwide
Hire faster.
Book more jobs.
Stop running it
all yourself.
Recruiting pipelines, lead systems, websites and back-office automation for owner-run trade companies. We built every piece of it inside our own contracting company first — then started installing it for everybody else.
The Problem
You didn't pick up a trade to become a marketing department.
Most owners we talk to are doing four jobs at once — running crews, chasing collections, answering the phone, and trying to hire somebody who actually shows up. The work that grows the company is the work that never gets done, because there's nobody left to do it.
We build the systems that do it without you, then hand you the keys.
Core Offerings
Six systems. Install one or all six.
Each one solves a specific bottleneck. Each one gets built against your actual tools and handed over for you to own.
Recruiting & Hiring Pipelines
Ads to applicants to screened interviews to a signed rep or crew member — automated end to end, so hiring stops being a fire drill every time somebody quits. Built for 1099 commission reps and W2 crews alike.
Leads & Appointments
A pipeline that fills your calendar instead of your voicemail. Paid campaigns, a dialing operation, and follow-up that keeps working after the first no.
Websites & Ads
A site that earns trust in four seconds and feeds your CRM directly. Built custom — like this one. Not a template with your logo dropped on it.
Back-Office Automation
Invoices filed against the right job. Proposals in minutes. Boards that update themselves. Every hour here is an hour back on the truck.
Onboarding & Training
Day-one onboarding, an SOP library and role-based training tracks, so every new hire learns the job the same way instead of from whoever's standing closest.
AI Assistant & Text-Back
An assistant on your site that answers visitors, routes them to what they need, takes a name and mobile in two fields and fires an instant text. There's one on this page — bottom right.
Watch
Sixty seconds, no slide deck.
Short and straight, the same way we'd say it on the phone.
Field Record
We built it on our own company before we sold it to yours.
Every system below was built and run inside Certified Contracting, a licensed Arizona general contractor. Not a demo. Not a case study we bought. The company we ran on it.
Automated Rep Pipeline
Paid ads feed an automation that texts every applicant within seconds, screens them, and drops qualified people onto an interview calendar.
iPad Closing App & CRM
A nine-screen in-home sales flow with a dynamic roof health report grading eight scopes A through F, so the homeowner sees their own house.
Invoice-to-Job Automation
Supplier invoices land in email, get parsed, and attach themselves to the right job in the CRM. Material cost stops being a month-end mystery.
Six-Touch Revival Sequence
Every unsold lead enters a sequence of texts and emails, and the moment someone replies warm it rings a rep's phone.
Rep Training Platform
A hosted onboarding and sales-training library, so a new rep gets the same playbook every time instead of whatever the last guy remembered.
Instant Proposal Engine
Measurements in, branded multi-option proposal out, in the time it takes to walk back to the truck. No late-night estimating.
Sequence
How it runs
We get on the phone
Twenty minutes. You tell me where the company is bleeding — leads, hiring, collections, follow-up — and I tell you straight whether this is something we can fix or not.
We scope the install
A written scope: exactly what gets built, what it plugs into, what it costs, and what you're responsible for. No retainer that quietly renews forever.
We build and install it
Built against your actual tools and your actual process, then installed and tested with real traffic. Milestone-based, so you see it working before the last payment.
You own it
Your accounts, your data, your system. We train your people and hand it over. Keep us on for maintenance if you want it — plenty of owners don't, and that's fine.
What People Say
Contractors who've already bought from us.
“Xavier is great with the leads. Helped me on a few. One of the best in the game”
“Finally real leads from a very reputable agency. Thanks a ton for the legitimacy and helping me close all these deals. Can't wait to continue business with you! Let's crush it this year!”
“If you want roofing leads, solar leads, this is the place for you. They verified the homeowner, and set up the call. They even provided us a great sales script to get it started…”
“The best of the best”
Trades
Built around how your trade actually runs.
The systems are the same underneath. What changes is the season, the urgency and the kind of person you're trying to hire.
Roofing Contractors
Storm-ready rep recruiting, homeowner lead generation, and the supplement and follow-up work that leaks money when nobody chases it.
HVAC Contractors
Technician recruiting before the season, replacement lead generation during it, and maintenance agreements to carry the quiet months.
Plumbing Contractors
Missed-call capture, emergency intent campaigns, and follow-up on the repipe and water heater work that got deferred.
Fit
We're not right for everybody.
Good fit
- Owner-operated trade and service companies — roofing, HVAC, plumbing, electrical, concrete, landscaping, painting, garage doors, fencing, flooring, pest control, general contracting
- You have crews or employees, not just yourself and a truck
- You're outside the biggest metros and tired of agencies that have never been on a roof
- You want to own the system, not rent it forever
Not a fit
- You want leads with no follow-up process behind them
- You want someone to take over the company and report back quarterly
- You're shopping for the cheapest option on the board
- Nobody on your team will answer the phone when it rings
Start Here
Let's find the bottleneck.
Twenty minutes on the phone, owner to owner. If we're not the right fit I'll tell you on the call instead of selling you something you don't need.